Business Essentials
Marketing
Description
Widely adopted open
source website building
software with a vast
array of plugins to
expand functionality.
Highlights
- Powers nearly one-third of the world’s websites. .
- Numerous plugins to extend functionality.
- Open source
Pricing
Description
No code website
building software with a
large number of
templates.
Highlights
- Drag and drop interface.
- Extensive template library.
- 200+ app integrations.
Pricing
Description
Website building
software with a volume
of templates and
themes.
Highlights
- Wide array of templates and themes to customize your website including those for mobile focused sites.
Pricing
Description
Robust automated
email marketing tool.
Highlights
- Automated email and SMS drip campaigns.
- Extensive templates.
- A/B testing.
- 300+ app integrations.
Pricing
Description
Multi-channel
marketing tool for email,
SMS and social media.
Highlights
- Automate campaigns (email, SMS and social media).
- Extensive templates. Also included sign-up forms, surveys and polls.
Pricing
Description
Automated email and
SMS marketing software.
Highlights
- Automated and targeted email and SMS marketing campaigns.
- Drag and drop editor available.
Pricing
Description
Social networking site
that caters to a wide
variety of people,
businesses and media.
Highlights
- More focused on written content than visuals.
- Wide reach of people and businesses.
- Audience targeting available.
Pricing
- Free to use.
- Ads Pricing.
Description
High user engagement
social media platform.
Focused more on visuals
(pictures and reels).
Highlights
- More focused on visuals.
- High user engagement.
Pricing
- Free to use.
- Ads Pricing.
Description
Video focused social
media platform
Highlights
- Video centric.
- Best suited for tech, step by step instruction, product reviews, gaming, beauty, health, fitness, wellness, travel and productivity videos.
- Massive audience.
- Ads cost per view is lower than other platforms.
- Ads are harder to avoid than other platforms.
Pricing
- Free to use
- Pricing
Description
Social media platform
for creating, editing,
discovering and sharing
of videos.
Highlights
- User content algorithm serves desired content to users.
- Caters to a younger demographic.
- 80% of user under 34 years old. .
- Very popular
Pricing
- Free to use
- Ads Pricing
The software platforms listed here are those that have been identified and commonly used by the tourism businesses participating in the Tech Compass program. It is not an exhaustive list of all available software within each specific category. Businesses are responsible for reviewing, researching, and selecting software that best meets the needs of their business. Feedback and recommendations on additional software platforms to include in the toolkit can be provided here.